‘posters are barometers of social, economic, political and cultural events, as well as mirrors of our everyday lives’ pg12
Posters used to be the main way to get information around so they were very influential; the composition and content of posters had to keep very much in time with what was going on in society.
‘according to Max Bense, posters – their
objects and arguments – are ‘nets’ in which the wishes of the people are to be
caught’
‘the poster glorifies things in trying to manipulate our behaviour’… [it] ‘solves out problems for us but also confronts us with new ones’ pg12
‘the poster glorifies things in trying to manipulate our behaviour’… [it] ‘solves out problems for us but also confronts us with new ones’ pg12
the poster illustrates what people want to see - they were used, very successfully, for advertising and a lot of political posters took design elements from advertising posters to sell their campaign. They were effective in manipulating people.
‘the idea of its design is to awaken
interest and hold it long enough for the message to get across’ pg12
The posters had to catch peoples attention, especially when there were so many about, there would be no point if people didn't notice them
‘already by 1539, Frances I of France found it necessary to issue an order controlling the putting up of
posters. In 1653 it was forbidden, under threat of the death penalty, to print
or display posters without official permission. The spread of the use of
posters, and more especially their attacks on the state and the church, could
only be controlled in this way’ pg26 – posters started about 1400s.
even in such an early stage of design they became so effective in manipulating peoples behaviour so much so that they almost became a weapon against those in charge.
‘with the discovery of photography in the
last century, this means of artistic designing has had a belated success. The
first photograph to appear on a poster did so only after the technique had been
available for eighty years. During the 1920s, the first photo-posters appeared
in Russia and Germany and they were excellent. El Lissitzky, Kluziss etc.
designed posters primarily with photographic elements.
Since then, the photographic illustrative
poster, with its unlimited possibilities of application, has conquered all
continents’ pg42
After France, Russia became the next front runner in poster design as they came up with these very bold, graphic prints that were completely different to everything seen before (constructivism) and influenced a lot of design after that.
‘only Constructivism in Russia, De Stijl in
Holland and the German Bauhaus demanded a form of composition for posters in
accordance with their manifestos’ pg157
the poster design became part of whole art movements - the posters, art, film, theatre all had to link in with their concepts, which is probably why all the designs created were so strong
‘Russia profoundly influenced the art of
the west with the manifestos of suprematism and constructivism’
Malevich – ‘suprematism forced the whole of
art into a black square on a white canvas.’ ‘[he] emphasised the importance of
pictorial elements as the direct bearers of sensation’
‘his constructions are correspondingly
dynamic: conceptions full of energy, consisting of straight lines and
curves…weightless arrangement which bursts all bounds. El lissitzky’s influence
on the Bauhaus and on visual design in general was lasting’ pg157
the design work was incredibly new and gripping as it was so different to all the traditional illustration seen on posters before. The Japanese had a similar idea with the bold, simple woodcuts, the constructivists used simple colour palettes and shapes to create ideas.
‘whether these creative experiments were
the expression of radical unwillingness to reach a political compromise (Futurism, Dadaism) or of Constructive manifestations (Constructivism), these
new ideas and forms, with their brutal unfamiliarity and unconcern, were far
more of a surprise than the works of earlier constructors of new principles of
arrangement, such as De Stijl or German Bauhaus.’ Pg 207
the movements were created out of a reaction to what was going on at the time - Constructivism was in line with the Russian Revolution - which illustrates how much what is going on in the period of time has an effect on the artwork being created. Everything is in relation to each other.
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